Content from programming
Opportunities to look out into a crowd of hundreds will be far fewer in the years to come.

Content from programming

Annual Meetings, Conferences, Expos and all other sorts of meetings are the cornerstone of your organization’s yearly programming. You dedicate weeks, months and years to make sure that every minute of the agenda resonates with your members and makes them want more.  You get such a boost of momentum from these meetings. Every member goes back with a new set of tools gained from your educational sessions and networking events. Your industry partners go home with a stack full of business cards and a list of ideas on how to generate more business. All with your association on top of their mind.

It would be a shame to lose that momentum.

But often times, that’s the case. The after-meeting glow quickly loses its shine and it’s back to normal for those who attended your event. At least until the next meeting.

It is so important to continue to engage with your members and connect throughout the year. The best way to do that is to create dynamic video that showcases your programming and features the value you offer to members and vendors alike. Every item on your agenda, could possibly yield three or four video clips that could be used as original content that you can use in your newsletter, website and social media channels.

Approach your next event with a content calendar in mind and identify the items that you believe will resonate the most with your subscription lists and social media followers. Work with a third-party video production team who can professionally mold the live programming into viable video clips with your brand and messaging in mind.

With video content, you’ll be much more likely to get those who experienced the live content to share their experience with others. This will get you in front of more people who you’re not already communicating with. Photos and text just don’t carry the same weight as a well put-together video clip that one of your members wouldn’t mind sharing with their network.  You’re creating targeted viral content.

You are creating hours of awesome content already. Don’t let the end of your meeting be the end of the line for your programming.

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