Annual Meetings, Conferences, Expos and all other sorts of meetings are the cornerstone of your organization’s yearly programming. You dedicate weeks, months and years to make sure that every minute of the agenda resonates with your members and makes them want more.  You get such a boost of momentum from these meetings. Every member goes…

As you start a new year of marketing your businesses and organizations, you’ll definitely think about including video into your campaigns. Video is the easiest and most difficult medium to use. It is also the cheapest and most expensive way to communicate your message.  The least time consuming as well as the most resource-draining. How…

Video professionals use these six words to assuage the fears of clients. I don’t know where and when we learn to say this. I don’t I took any classes in client-reassurance in school. But, nevertheless, I hear these words time and time again on shoots. Especially on corporate video or marketing shoots. It’s the response…